“Little” Things Make a “Big” Difference in Customer Service

Often times when I walk into a company for a meeting, whether it be a marketing call on my behalf or a client consulting session I am usually offered a beverage by someone in the company. Sometimes the offer doesn’t come until I meet with my party, other times it comes when I am greeted by reception and I am waiting for my party to arrive.

Today, with regards to customer service I experienced something completely new, different and most importantly - exceptional and memorable

The company is one of the largest and most prestigious CPA firms in the Hudson Valley Region of New York - Vanacore, DeBenedictus, DiGovanni and Weddell.

After the “Director of First Impressions” greeted me from behind her open window at the reception counter, she promptly called my party to let him know I had arrived, she handed me a menu of beverages. This menu was presented to me as if it were a wine list at a fine restaurant. The options included soft drinks, coffee, tea, sparkling water, and regular water. I chose plain water.

A few moments later she walked out to the waiting area and handed me a real glass full of water. Usually I am proferred a paper or plastic cup, or a coffee mug with water. This was an impressive drinking glass.

In my business consulting I encourage my clients to focus on the “fundamentals” to achieve market differentiation. In football they call it “blocking and tackling,” in ice hockey its skating and stickhandling, in basketball its the free-throws and blocking out under the basket. Every sport has them and all businesses have them.

My musical hero Bruce Springsteen wrote a song a long time ago which is rarely, if ever played, called “It’s the Little Things That Count.” It relates to personal relationships but is just as pertinent in the business setting.

So, today, my vote for a “Champion Business” goes to Vanacore, DeBenedictus, DiGovanni and Weddell based in Newburgh, NY for the presentation of a beverage “menu” to its guests, offered by their “Director of First Impressions.” Great job!

What are the “little things” in your business that for little or no cost and little additional effort, you could easily raise the bar on the impression you make on your clients, prospects and competitors? Pick one today and start working on it.

Specific Communication the Key to High Employee Morale

Ever notice how communication in the workplace sometimes is confusing or so non-specific that it forces stressful mind-reading scenarios?

Well, two client incidents this week reinforced in me the belief that one of the most important keys to creating and maintaining a high morale work environment and company culture is the simple concept of “specific communication.”

From frontline employees at a companywide workshop, some of whom were hired as recently as two weeks ago, to a business owner in a leadership position for 25 years, I experienced non-specific communication doing damage to employee morale.

In one instance a new hire was asked by the company owner to finalize a report, the conversation went like this:

New employee: When do you need this? (he said holding up the unfinished report)

Company Owner: NOW!

New employee: Well, I have some questions for you before I can move forward on putting this information together. If we sit down after your meeting this afternoon would by noon tomorrow be soon enough?

Company owner: Oh, sure that’s fine, I don’t need those items to be delivered until late next week.

Had the new employee not stood up for himself and asked for clarification to an unrealistic and unnecessary demand, it would have created tremendous stress and anxiety trying to meet an unrealistic demand. It would also have begun to develop low-trust and low-morale in the new employee.

For more examples of non-specific communication and how they can negatively impact employee morale and sabotage the desire to create a high-performance work environment read my latest article “How to Improve Employee Morale by Improving Organizational Communication” here.

Champion Organization Defined, Does Yours Stack Up?

This morning at a client meeting I was challenged to define a Championship Organization so the company leadership could get a grasp on the concept. That was unusual for me. Usually I’m the one asking the question of the client to get them to focus on what they want to create that is different, better and/or special from where they are at.

The question challenged me to come back to my office and define it for myself sothat I can better articulate it to my clients, here is what I came up with.

Championship Organization Defined:

A Championship Organization is one that stands out from the rest by continually striving to achieve something unique and special from others in its field. A Champion Organization is one that is exceptional in the way it operates, exceptional in the way it treats its employees, exceptional in the way it serves it customers, and exceptional in the way it interacts with its community, and doing it all with a high level of integrity.

The Championship Organization does it in a way in which all stake holders are:

• Enthused to participate,
• Empowered to contribute in their own unique way, and are
• Engaged in contributing to fulfilling the Vision & Purpose of the organization by consistently interacting with other stakeholders according to agreed upon values and behaviors.

Is that the type of organization or company culture that can thrive? If an organization were to fulfill that definition would it or could it be considered operating at a Championship level?

I think so, what about you? Feel free to leave a comment about what you would add or subtract to make my definition even better.

To read about five key traits that Champion Organizations should require of individuals they hire and retain read this article at www.SkipWeisman.com titled - How a Champion Culture Can Give You a Competitive Advantage

Does Your Company Have a CYA Culture?

I realized yesterday while facilitating a clients’ senior leadership team meeting that they were stuck in the old style CYA culture. You know, “Cover Your A##.”

I asked if they ever went on a construction job site and just gave out praise to the workers and the site supervisor pointing out specific areas where they were excelling or ahead of schedule. In return there was a blank stare, then a comment:

“Well, in our business if the work is done and done well, its a waste of time to rehash that stuff. We need to keep moving forward and make sure the things that aren’t done to spec need to be addressed while focusing on the next phase of the project. Looking back acknowledging things already done never had any value before.”

I could tell a light bulb had gone off in this individual’s mind while another team member chimed in, “you know we’re always looking for pictures of the good work we do and we can never find them because all we take pictures of are the problem areas so we can make sure we don’t get blamed for them or to show our sub-contractors what they need to fix. I sure wish we had some nice, photos of finished projects so we can use ‘em in our newsletter, and on our website and stuff!”

Again, more CYA. So much time is spent in corporate America covering rear-ends that the good work everyone is doing goes unnoticed and un-appreciated.

I’d like to propose a new CYA culture - “Celebrate Your Achievements!”

There is not enough of it!

This does not mean to get soft and open your company to lawsuits, lost revenue, re-doing jobs that eat into profit margins because of a lack of identifying areas that need to be addressed. What it means is taking some time throughout the day, week, month to be open to looking for, and acknowledging and recognizing, the individuals who are doing good work.

It can be as simple as a private pat on the back, or a public recognition at a monthly team breakfast or lunch with a gift certificate as a reward. You can determine what is most appropriate for your situation and budget.

I believe this type of CYA Culture will improve morale and productivity while gradually breaking down the cynicism and lack of trust in most organizations as workers begin to feel appreciated for their contribution.

Focus on Teamwork Is Misguided, Needs Paradigm Shift

There is much focus today on teamwork in the workplace. It’s about building more effective teams, working more effectively with each other in teams, supporting your teammates, etc. It’s become almost like muzak on an elevator ride to nowhere.

Focusing on teamwork in the workplace is misguided. It is misguided because most employees are rewarded for serving customers through direct sales or service, and/or manufacturing a product at a margin that leads to profitability, not for working as a team. Even if individuals are hired with “teamwork” in their job description or expectations it is a nebulous concept at best.

Many times working as a team means having to support a team member whom, a) they may not like and b) whom they may see as threat to their job security. Also, there is usually is no direct incentive for working as good team player. Company’s rarely reward based on the results of “teamwork” because it is hard to quantify, unless a specific team is brought together to achieve a specific outcome.

I believe we need to shift our thinking. We need to shift our paradigm on the concept of “teamwork” in the workplace. Let’s forget about it!

Instead let’s focus on customer service. “Internal” customer service.

Internal customer service takes a back seat to “real” or “external” customer service, which is servicing the end user of our product or service. Yet, its the internal interactions between team members (teamwork) that can drastically impact how your external customer service is applied.

Whereas many companies promote teamwork to the cynicism of the masses few encourage their workers to see their “teammates” as true customers, customers of their internal product/service delivery. What would happen if they did?

Most employees understand the value of servicing a customer and will do backflips to make the customer happy (many times to the detriment of company profits and building value in the eyes of the customer, but that’s a post for another day) while “internal” customer service and the treatment of co-workers is deplorable in many companies. As such I believe making this shift will help tremendously in raising the bar on performance for three reasons:

1) Employees understand the importance of “customer service” and adding to the definition of who their “customers” are should be an easy adjustment;

2) It is much easier to hold individuals accountable to customer service metrics than “teamwork” metrics;

3) It is easier to define in the workplace a “customer service” situation than a “teamwork” scenario thus allowing for the sharing of resources to be more easily facilitated. This alleviates the instance of those who hold back on resources in a teamwork setting due to uncertainty of the relationships necessary to achieve desired results (helps to break down the silo mentality that is ingrained in so many company cultures).

My entire shift in addressing issues of company culture and improving performance results is going to focus on “internal” customer service. As such I believe outstanding teamwork will become an easy and natural by-product of of this approach.